Sinclair Exec: ‘Every Word’ Of TV News Is ‘Scripted And Approved By Someone’

on April 3, 2018 in Hunt Valley, Maryland.
HUNT VALLEY, MD - APRIL 03: The headquarters of the Sinclair Broadcast Group is shown April 3, 2018 in Hunt Valley, Maryland. The company, the largest owner of local television stations in the United States, has dra... HUNT VALLEY, MD - APRIL 03: The headquarters of the Sinclair Broadcast Group is shown April 3, 2018 in Hunt Valley, Maryland. The company, the largest owner of local television stations in the United States, has drawn attention recently for repeating claims by U.S President Donald Trump that traditional television and print publications offer "fake" or biased news. (Photo by Win McNamee/Getty Images) MORE LESS
Start your day with TPM.
Sign up for the Morning Memo newsletter

Chairman of Sinclair Broadcasting Group David Smith defended his company’s practice of forcing local stations into broadcasting “must-run” promotional content by comparing the segments to scripted news coverage, The New York Times reported.

“You can’t be serious!” Smith wrote in an email to the Times Tuesday, when asked about the backlash over Deadspin’s viral and Orwellian compilation video, which showed local anchors across the country denouncing “fake stories” in unison. “Do you understand that as a practical matter every word that comes out of the mouths of network news people is scripted and approved by someone?” Smith asked a Times reporter by email.

Sinclair reportedly regularly mandates that local news anchors read scripted, company-sponsored content on the air. It also requires local stations to run a daily “Terrorism Alert Desk” segment as well as right-leaning commentary from pundits including Boris Epshteyn, a former spokesperson for President Donald Trump. A recent segment that was the subject of the viral Deadspin video and prompted widespread criticism, featured local anchors discouraging viewers from reading “fake” and “one-sided” stories, echoing a major talking point of the Trump administration.

But Smith told the Times that the perception that his company is trying to force right-leaning messages on local viewers is “nonsense,” calling the promotional segments “standard practice in the industry.”

“Not that you would print it, but do you understand that every local TV station is required to ‘must run’ from its network their content, and they don’t own me,” he wrote in an email to the Times on Tuesday. “That would be all their news programming and other shows such as late-night talk, which is just late-night political so-called comedy.”

At the center of the criticism that Sinclair has faced for the obligatory scripted content lies concern over the company’s $3.9 billion proposed merger with Tribune Media. The Department of Justice and the Federal Communications Commission are both reviewing the merger to determine whether it’s in the public interest.

Sinclair is already the largest broadcasting company in the U.S. and a merger with Tribune would give Sinclair a voice in 72 percent of American households, significantly expanding the reach of the promotional content.

Latest Livewire

Notable Replies

  1. Yep. Vladimir Putin…

  2. “Do you understand that as a practical matter every word that comes out of the mouths of network news people is scripted and approved by someone?”

    Yes, we do. And that’s what we see as the problem.

  3. Propaganda is written, and non-propaganda is written. That doesn’t make non-propaganda and propaganda the same, you fucking idiot.

  4. Mr. Smith makes a sound argument against further consolidation of the media.

  5. Avatar for dont dont says:

    I call bull shit.

Continue the discussion at forums.talkingpointsmemo.com

61 more replies

Participants

Avatar for system1 Avatar for sysprog Avatar for mattinpa Avatar for fargo116 Avatar for bojimbo26 Avatar for glblank Avatar for steviedee111 Avatar for carlorcas Avatar for labman57 Avatar for sniffit Avatar for yskov Avatar for ralph_vonholst Avatar for danny Avatar for docb Avatar for fiftygigs Avatar for tsp Avatar for an_american Avatar for demyankee Avatar for rickjones Avatar for milhouse Avatar for origamitrain Avatar for milt69 Avatar for unguidedinthesky Avatar for jwbuho

Continue Discussion
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Deputy Editor:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: