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Rep. Tom Cotton Hits Sen. Pryor On Obamacare In TV Ad (VIDEO)

AP Photo / Danny Johnston

The $70,000 ad buy premiered over the weekend in the Little Rock, Ark. market during a University of Arkansas football game, according to MSNBC.

Cotton was grilled by MSNBC anchor Chuck Todd in an interview last week over the subsidies, which Cotton argued were against the law. Todd accused the first-term congressman of calling the employer contributions a "special deal" when many Americans benefit from similar employer-based benefits.