Reince Priebus: GOP Wedding Dress Ad Aimed At Young Women Was ‘Clever’

Reince Priebus said the College Republican National Committee's "Say Yes To The Candidate" ad was "pretty clever."

Republican National Committee Chairman Reince Priebus said on Thursday he thought a GOP ad targeting young women with a spinoff of the reality show “Say Yes To The Dress” was “pretty clever.”

The ad was modeled after TLC’s hit wedding reality show and likened gubernatorial candidates in Florida to wedding dresses. It was produced by the College Republican National Committee in an attempt to be what the group’s national chairman Alex Smith described as “culturally relevant.”

Speaking at George Washington University, Priebus noted that targeted advertising is everywhere nowadays and lauded the ad for seizing on this.

“I think it’s a pretty clever ad,” Priebus said. “I think (Alex) is really plugged in, I’m sure, to that program.”

Priebus was at the university to speak about the GOP’s “Principles for American Renewal.”

After his speech, he sat down for a question and answer session with moderator and university professor Lara Brown who took the opportunity to ask Priebus about the GOP’s efforts to reach out and appeal to women.

Priebus said his party has done a “good job” of electing women to Congress.

“We’ve got leaders all over the country,” Priebus said. “I think sometimes we do a really bad job bragging about it.”

Watch video of the event via C-SPAN3. Priebus’ comments come at about the 37-minute and 43-minute marks.

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  1. Yeah, clever. Weddings and wedding dresses and stuff: dames love that shit.

  2. Avatar for chammy chammy says:

    In the meantime, from Nancy Pelosi

    You gotta love this woman!!

    House Minority Leader Nancy Pelosi (D-Calif.) predicted a Democratic sweep in 2016.

    If Republicans keep the House in November, Pelosi said they wouldn’t hold their majority for long.

    “Their days are numbered. I know that in two years, I know we’ll have a Democratic Congress and a Democratic president,” she told reporters at her weekly press conference.
    “I’d like it to be in two months,” she added.

    Asked if she was conceding that Republicans would hold the House in November’s midterms, Pelosi insisted, “No, I’m not."

    “I think we’ll do okay,” said Pelosi, who was headed to the Democratic Congressional Campaign Committee to discuss the elections.

    Pelosi compared November’s midterms to the Olympics, in which the final result can come down to a matter of inches or seconds.

    “Five weeks from today, we can have no regrets,” she said.

    Pelosi slammed the GOP agenda and Republicans’ governing tactics.

    “They have no ideas. They have nothing to offer the American people in terms of job creation, financial stability, lowering the cost of education, raising the minimum wage, stopping their tax breaks for their friends to send jobs overseas,” she said.

    Pelosi said voters weren’t responding to the GOP agenda.

    “We’ve out-mobilized them; we’ve out-recruited them; we’ve outraised them to a shameful extent. They’re desperate,” she said.

  3. Avatar for grawk grawk says:

    Also, women love the idea of buying OTC birth control. So chalk up another win!

  4. Clever: 1). quick to understand, learn, and devise or apply ideas; intelligent. 2). skilled at doing or achieving something; talented. 3). showing intelligence or skill; ingenious.

  5. Avatar for wwss wwss says:

    OH yes, women love the idea of being able to buy birth control OTC … but the fact that the same people (Republicans) who are advancing that idea are also taking away all access to birth control through a woman’s health insurance plan.

    And if he thinks that the ad is “clever” rather than treating women as only interested in fashion and the like … well that gives me all of the information I need to know about the current state of the Republican party.

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