Republican National Committee Chairman Reince Priebus said on Thursday he thought a GOP ad targeting young women with a spinoff of the reality show “Say Yes To The Dress” was “pretty clever.”
The ad was modeled after TLC’s hit wedding reality show and likened gubernatorial candidates in Florida to wedding dresses. It was produced by the College Republican National Committee in an attempt to be what the group’s national chairman Alex Smith described as “culturally relevant.”
Speaking at George Washington University, Priebus noted that targeted advertising is everywhere nowadays and lauded the ad for seizing on this.
“I think it’s a pretty clever ad,” Priebus said. “I think (Alex) is really plugged in, I’m sure, to that program.”
Priebus was at the university to speak about the GOP’s “Principles for American Renewal.”
After his speech, he sat down for a question and answer session with moderator and university professor Lara Brown who took the opportunity to ask Priebus about the GOP’s efforts to reach out and appeal to women.
Priebus said his party has done a “good job” of electing women to Congress.
“We’ve got leaders all over the country,” Priebus said. “I think sometimes we do a really bad job bragging about it.”
Watch video of the event via C-SPAN3. Priebus’ comments come at about the 37-minute and 43-minute marks.
