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Indiana Hires PR Firm To Repair Image After Religious Freedom Fight

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AP Photo / Doug McSchooler

Indiana's Economic Development Corp. and Office of Tourism Development on Monday announced hiring the public relations firm Porter Novelli "to restore Indiana's image after the recent controversy surrounding" the Religious Freedom Restoration Act, according to the Associated Press.

The law opened the door to businesses being allowed to refuse to serve gay people based on religious objections.

Pence's decision to sign the proposal into law won him national criticism and he was pressured into clarifying the law so that it would not allow discrimination of any type.

A new poll on Monday released by Greenberg Quinlan Rosner research found that 85 percent of Indianans felt business owners shouldn't be allowed to refuse to serve a customer based on sexuality. The poll was commissioned by the pro-gay rights advocacy group The Human Rights Campaign. It was conducted between April 7 and April 9. Pence signed the law on April 2.