The New York Times reports:
On Monday, Aristotle, a company that provides data for online political advertising, and Intermarkets, a digital advertising company that works with sites like Drudge Report and anncoulter.com, will announce an exclusive partnership.
…
Michael S. Loy, the chief managing officer at Intermarkets, said the ads would be cheaper for advertisers because they would not be based on a traditional C.P.M. model, or cost per thousand impressions. Instead, Mr. Loy said, the price would depend on the where the ad was sold, and advertisers would know all the fees associated with buying the ad.
