The Obama administration is planning an ad blitz for Obamacare during the Winter Olympics next month, according to Politico.
The administration told the news outlet that significant ad spots had been purchased in markets with high rates of uninsured. They will run during NBC’s coverage of the Sochi Olympics from Feb. 7 to Feb. 23. The ads will be catered toward young uninsured people and their families.
The buy was motivated in part because viewership for other sports or primetime programming typically decreases during the Olympics, Politico reported.
The administration did not confirm the full dollar size of the ad campaign.