The Rick Santorum campaign is up with a new 30 second spot in Michigan, but it seems made in such a way as to buy free air time on cable news and by going viral on the internet.
The ad, which is backed by the raucous overture from Carmen, depicts a Mitt Romney lookalike running through what seems to be a disused factory or warehouse (a subtle reference to Bain “asset-stripping”?) trying to shoot a moving cardboard cutout of Rick Santorum with mud fired from a rifle. Ultimately, the weapon backfires, covering Romney’s white shirt in the grime.
You can watch it below: