New ROF Ad Blitz Uses Old, Positive Romney Spot

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Pro-Romney super PAC Restore Our Future is up on the air in nine swing states with its $4.3 million ad campaign (previously reported at $3.7 million and $3.9 million). The ad they are running between May 3 and May 16 is a positive spot about Mitt Romney helping find his business partner’s daughter who went missing in New York City in the 1990s. First Read reports that the ad is word-for-word the same as a 2007 spot made by the Romney campaign, then called “The Search.” As First Read notes, ROF is run by former Romney staffers. The big positive campaign is likely an attempt to help Romney’s underwater favorability.

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