An early narrative of the 2012 cycle stated a Republican presidential nominee in Florida would have a tough time due to the unpopularity of the state's first-term Republican governor, Rick Scott. In the closing days of the election, Democratic super PAC Priorities USA Action is bringing that storyline back. The group is going on air in Florida with a new ad that ties Mitt Romney to Scott, whose approval ratings remain upside-down, though the PollTracker Average shows Scott's approval rating has been climbing in recent months.
The new ad "will run on television and online in battleground Florida as part of Priorities USA Action’s $30 million campaign" in the closing days of the race, according to a Priorities release. The ad will run in "select markets," according to a Priorities spokesperson.