Get ready for more Mika and JoeScar.
MSNBC is considering expanding its morning news talk show, “Morning Joe,” beyond its current three-hour time slot to give co-hosts Mika Brzezinski and Joe Scarborough an even bigger platform on the West Coast, an executive told Variety in an interview published Monday.
Andrew Lack, who supervises MSNBC and NBC News, called the show “the most influential” morning cable news program on television, and said the network was considering how to expand the program, although a plan hadn’t been finalized.
“It’s on at 6 to 9 a.m. in the eastern time zone. It isn’t really seen as much in Los Angeles as we’d like to to be – in Los Angeles, where it’s 3 a.m., or San Francisco or Seattle,” Lack told the publication. “I’m just looking at ways to extend some of the good work that Joe and Mika are doing and turn it around, expand it.”
“In my view, it is the most influential program in cable news in the morning, and I think it’s missing an opportunity in the west,” Lack added, according to the report.
No, Joe, please. Keep your clothes on.
I don’t watch the network in the first place, so…
God help us…NO!
I see the powers that be at MSNBC want to make it the next CNN.
Thank goodness for radio.