Microsoft is still trying to make the case to Web users that its Bing search engine is better than Google at delivering relevant results. The company’s latest effort in that arena is a new video and online ad campaign: “Bing It On,” that has Web searchers perform a search of any term and delivers them side-by-side results from Google and Bing, with identifiers stripped out, and asks them to choose between the two.
The new Microsoft campaign echoes Pepsi Co.’s famed “Pepsi challenge” ads. Check out a new video of the results below:
