Hillary Clinton Campaign Announces Election Eve National TV Ad

The Hillary Clinton campaign signaled Saturday some of its plans for the closing round of televisions ads ahead of Tuesday’s election. A buy was made for a two-minute national TV ad, which according to a campaign official, will express a “positive and unifying message” to air during primetime network program Monday evening. The campaign said the ads, slated for NBC’s The Voice and CBS’s Kevin Can Wait, will have a combined audience of 20 million people

A second ad, titled “Roar” (the name of the Katy Perry song lending it its soundtrack) was also unveiled earlier Saturday, and it will air in battleground states through the election.

The one-minute “Roar” ad features subtitles naming what various Americans are voting for, as well as one that says “I am voting against hate,” and it includes footage from Clinton rallies. It will air in Arizona, Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Wisconsin, the campaign said.

ABOUT THE AUTHOR

Tierney Sneed is a reporter for Talking Points Memo. She previously worked for U.S. News and World Report. She grew up in Florida and attended Georgetown University.

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