Republicans are working with Silicon Valley on a digital initiative to target voters and donors after the GOP suffered election losses in 2012, the Wall Street Journal reported Sunday:
The Rove-supported venture hasn’t been distilled into a legal entity, and participants say its mission is still being refined. But one executive involved said the intent is to create an interactive platform with multiple applications to digest the GOP’s trove of data on voters, so that campaigns can better identify, persuade and motivate supporters.
The digital effort dovetails with the RNC’s own quest to create a better repository of voter data and a set of tools that Republican candidates and vendors can use as they build their own campaigns around the country. People involved in the discussions say that the Silicon Valley group could end up being the organization that creates and manages the repository and related digital tools. What role the RNC would play remains undetermined. PACs and other outside groups may be able to raise more money for such an effort than is the RNC, because of changes in campaign-finance practices.
