David Gregory: NBC Brought In Branding People To Amplify My ‘Strengths’

This Feb. 24, 2013 photo released by NBC News shows moderator David Gregory on the set of "Meet the Press," in Washington. The 42-year-old Gregory was named "Meet the Press" moderator in December 2008 after serving a... This Feb. 24, 2013 photo released by NBC News shows moderator David Gregory on the set of "Meet the Press," in Washington. The 42-year-old Gregory was named "Meet the Press" moderator in December 2008 after serving as Chief White House correspondent during the presidency of George W. Bush. (AP Photo/NBC, William B. Plowman) MORE LESS
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“Meet The Press” host David Gregory dismissed a report that said NBC hired a psychological consultant to interview his friends and family in hopes of turning around the news program’s flagging ratings.

“There was never any psychological consultant hired, that’s utter fiction. That’s gossip reporting gone wild,” Gregory said Friday in an appearance on Washington, DC radio station WTOP.

The Washington Post reported on Monday that the psychological consultant was commissioned to “to get perspective and insight from people who know him best.” The network spokeswoman quoted by the Post later disputed that information and said NBC had brought on a “brand consultant.”

Gregory told WTOP that NBC got branding and marketing experts to “talk to me and others around me to really think about my strengths and ‘Meet The Press’ strengths and try to amplify those.”

“Again the idea of psychological counseling or testing is complete fiction and has been kind of a runaway train,” he added.

h/t Mediaite

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