Sen. Ted Cruz (R-TX), the first to announce a bid for the GOP presidential nomination in 2016, will debut his campaign ads this weekend during Fox News’ showing of “Killing Jesus,” according to CNN.
Fox News will air “Killing Jesus,” the movie adapted from Bill O’Reilly’s book for the National Geographic Channel, on Easter Sunday.
Cruz’s campaign also bought air time in Iowa, New Hampshire, South Carolina and Nevada on Sunday during NBC’s “A.D.: The Bible Continues,” according to CNN.
The campaign spent $33,000 on the spots, which will air unusually early in the campaign cycle.
Cruz’s campaign told the Washington Post that they decided to buy ads for this weekend due to the number of conservatives who would be watching the religious programs.
“For the impact, it’s crazy not to buy this,” a campaign adviser told the Post.
Cruz launched his 2016 campaign at the evangelical Liberty University’s student convocation in March.