CNN Is Laughing All The Way To The Bank

ASSOCIATED PRESS

By now, it should be obvious that CNN really doesn’t mind the mockery aimed at its coverage of the missing Malaysia Airlines plane.

For the ratings-challenged network, the jokes have probably been worth it.

Bloomberg Businessweek’s Eric Chemi illustrated on Tuesday just how big of a boon the story has been for CNN.

The network’s coverage of the missing plane drew weekly average ratings that are roughly equal with the 2012 presidential election. Its latest ratings are also the highest since the week of the Boston Marathon bombings, when CNN also provided some pretty dubious coverage.

According to Media Bistro, CNN’s total day viewing soared 82 percent from March 8 until March 23.

Figures like that help explain why people at CNN have been so dismissive of the recent criticism. It also explains why the ratings-obsessed Bill O’Reilly, who’s long reigned as the king of cable news, has been aggressively critical of CNN, even though the network continues to get crushed by Fox News.

ABOUT THE AUTHOR

Tom Kludt is a reporter for Talking Points Memo based in New York City, covering media and national affairs. Originally from South Dakota, Tom joined TPM as an intern in late-2011 and became a staff member during the 2012 election. He can be reached at tom@talkingpointsmemo.com.
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