This is your kid’s brain on Trump.
That’s more or less the message of a new ad Hillary Clinton’s presidential campaign released Thursday that focuses on the effect of Donald Trump’s remarks on children. The ad, titled “Role Models,” shows children sitting and watching TV as some of Trump’s most infamous and profane comments, including that he could shoot someone on Fifth Avenue and still not lose votes, play on the screen.
The 60-second spot asks, “Our children are watching. What example will we set for them?” before cutting to Clinton delivering a speech about making choices children can be proud of.
The ad is slated to run both on television and digitally in Virginia, Ohio, Colorado, New Hampshire, Iowa, Florida, Nevada and North Carolina as part of a previously announced eight-figure ad buy, according to The Washington Post.
A June Bloomberg poll that asked likely voters whether presidential candidates would be good role models for children found 52 percent said Clinton would be a positive role model for kids, compared to just 25 percent who said Trump would set a good example. Another 21 percent said they were “not sure.”
Watch the full video below:
But Trump is PG15, right ?
He’s a schmuck. We knew that. I’d rather see ads attacking his policies to be honest.
Trump is a combination of all the spoiled, bratty kids from Charlie and the Chocolate Factory.
Great ad. From the background music, to showing Trump in the dark, and switching to sunlight during Clinton’s speech.
Great ad. Using clips of Trump talking about himself juxtaposed with kids watching?
Well done, Team Clinton.
“We knew that.” Sure, but we’re political junkies. People who don’t pay attention just know him as a billionaire real-estate tycoon, and Clinton as constantly embroiled in scandal. Neither of these characterizations are even remotely true, either, but that’s what people know. Talking about policies ain’t gonna change that perception. This ad will help.