Mothers of some A-list celebrities — actor Jonah Hill and singers Adam Levine, Jennifer Lopez and Alicia Keys — are urged youning Americans to sign up for health coverage through Obamacare before the March 31 deadline in a new web video.
“Seriously, do you want your mothers to have a nervous breakdown?” Sharon Feldstein, Hill’s mom, said in the video after recollecting how rambunctious her son had been when he was younger. “You need health insurance.”
First Lady Michelle Obama also made a cameo at the video’s end, directing viewers to HealthCare.gov.
“We nag you because we love you,” she said.
The video, which will be promoted through social media and was developed pro bono by Droga5, an ad agency, according to Yahoo! News, is part of the White House’s concerted outreach to so-called ‘young invincibles’ before the March 31 deadline.
President Obama appeared on a comedy web series with actor Zach Galifianakis earlier this week as part of the same effort.
“Young people feel invincible and until something actually happens they will continue to feel invincible,” Patsy Noah, Levine’s mom, said. “And unfortunately things do happen.”
Thus far, the law hasn’t signed up as many young adults ages 18 to 34 as administration officials were hoping. The pre-launch goal was near 40 percent; about 25 percent of actual Obamacare enrollees have been in that age group.