TPM Livewire

Celebrity Moms Implore Young Adults To Sign Up For Obamacare (VIDEO)


The video, which will be promoted through social media and was developed pro bono by Droga5, an ad agency, according to Yahoo! News, is part of the White House's concerted outreach to so-called 'young invincibles' before the March 31 deadline.

President Obama appeared on a comedy web series with actor Zach Galifianakis earlier this week as part of the same effort.

"Young people feel invincible and until something actually happens they will continue to feel invincible," Patsy Noah, Levine's mom, said. "And unfortunately things do happen."

Thus far, the law hasn't signed up as many young adults ages 18 to 34 as administration officials were hoping. The pre-launch goal was near 40 percent; about 25 percent of actual Obamacare enrollees have been in that age group.