Just in time for a potential Netflix vs. Amazon streaming video service showdown, Carnegie Mellon University in Pittsburgh, Pennsylvania on Wednesday announced the launch of a new “university-wide” initiative to study the digital entertainment industry. Called the Initiative for Digital Entertainment Analytics (IDEA), the effort will study digital entertainment in all its forms, as well as the associated legal and business challenges.
“Our goal is to inform billion-dollar revenue streams for an industry experiencing rapid changes,” said one of IDEA’s co-directors, Rahul Telang, CMU professor of information systems in a statement. “The research is heavily data driven, which can answer questions that are not only useful and important to business and policymakers, but can also create new methods and scientific knowledge.”
