Boston Globe Offers Brief Explanation For Chocolate Butt Plug Tweet

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Gawker posed a question on Monday that we thought was worth pursuing: “Why Did the Boston Globe Tweet a Photo of a Chocolate Butt Plug?

The tweet served to promote an article on the memory-boosting effects of an antioxidant in chocolate. But rather bizarrely, appended to the tweet was a photo showing the work of the artist Paul McCarthy, who recently set off an uproar in Paris with a large inflatable sculpture of a butt plug.

The photo tweeted by the Globe showcased that side of the McCarthy oeuvre. There, resting on a table were chocolate incarnations of the Parisian sculpture and the artist’s famed “Butt Plug Gnome.”

TPM reached out to the Globe’s social media editor Adrienne Lavidor-Berman on Tuesday, but didn’t receive a response.

Mary Zanor, a public relations professional who does work for the Globe, told TPM she wasn’t immediately familiar with the tweet but said she would look into the matter. A few hours later, Zanor directed us to a tweet from David Skok, the Globe’s digital advisor to the editor, who simply laughed off Gawker’s inquiry.

Along with Skok’s playful claim of ignorance, the Globe has allowed the tweet to remain on its timeline.

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