Trump Campaign Unveils Real Strategy: Discouraging Democratic Turnout

Steve Bannon, campaign CEO for Republican presidential candidate Donald Trump, right, looks on during a national security meeting with advisors at Trump Tower, Friday, Oct. 7, 2016, in New York. (AP Photo/ Evan Vucci)
Start your day with TPM.
Sign up for the Morning Memo newsletter

In the run-up to Election Day, Donald Trump’s campaign has two goals: suppress voter turnout among key Democratic constituencies and shore up a mass database of voter contact information to be used for whatever comes next.

A Bloomberg Politics story out Thursday provided a rare behind-the-scenes look into the work of the Republican nominee’s strategy team, headed up by digital director Brad Parscale, Trump’s son-in-law Jared Kushner, and campaign CEO Steve Bannon.

According to Parscale, a political novice who has spearheaded the campaign’s sprawling social media and online fundraising efforts from the research team’s San Antonio, Texas headquarters, the campaign spends $100,000 on surveys and pumps out sophisticated daily simulations of the election.

“Nate Silver’s results have been similar to ours,” Parscale told Bloomberg, acknowledging that the campaign knows they’re lagging behind Hillary Clinton in the polls.

Silver’s 538 website’s election forecast currently has Clinton with an 85.7 percent chance of winning the presidency, compared to 14.3 percent for Trump.

Armed with this knowledge, the campaign has essentially given up on attracting new voters, instead working to turn key Demographic groups against Clinton and rally its hardcore base of younger, populist, rural supporters.

“We have three major voter suppression operations under way,” an unnamed senior campaign official told Bloomberg.

A focus on Clinton’s WikiLeaks e-mails is dedicated to turning away young white former supporters of Sen. Bernie Senders (I-VT); highlighting women who have accused Bill Clinton of sexual misconduct is aimed at undermining her appeal with young women; and her 1996 reference to some black gang members as “superpredators” is meant to suppress the vote among African American voters.

Looking past Election Day, Trump’s senior staff wants to leverage the approximately 12 to 14 million e-mail addresses and other contact information they expect to have obtained from voters by November 8 to help shape the future of the GOP, Bloomberg reported.

While the real estate mogul has insisted he does not want to start a TV network, this valuable voter information could be sold off to other campaigns, used to fund a new media venture, or deployed as the basis for another Trump presidential run in 2020.

“What he’s built is the underlying apparatus for a political movement that’s going to propel us to victory on Nov. 8 and dominate Republican politics after that,” Bannon told Bloomberg.

Latest Livewire

Notable Replies

  1. “We have three major voter suppression operations under way,” an unnamed senior campaign official told Bloomberg.
    That pisses me off big time. It doesn’t surprise me but I doubt my reaction to toss a few more dollars to Hillary is what they have in mind. Will this election EVER end?

  2. That about sums it up for Republicans.
    Not for anything
    Nothing positive
    Against everything
    Trying to convince the rest of America that their dystopian reality is the truth .

  3. The idea, as best I can figure, is parlay their losing strategy into a biglier losing strategy. That’s about as credible as the candidate himself.

  4. So…what else is new?

  5. This comes from the campaign that spent more on hats than on internal polling?

    I’m shocked…

Continue the discussion at forums.talkingpointsmemo.com

128 more replies

Participants

Avatar for valgalky23 Avatar for fess Avatar for pluckyinky Avatar for feathered_head Avatar for mattinpa Avatar for clunkertruck Avatar for artemisia Avatar for carlosfiance Avatar for sickneffintired Avatar for taters Avatar for stradivarius50t3 Avatar for azjude Avatar for darrtown Avatar for emilianoelmexicano Avatar for tena Avatar for beattycat Avatar for floydmaster Avatar for pandastirfry Avatar for clauscph Avatar for gusfabriani Avatar for rickjones Avatar for maximus Avatar for edys Avatar for dannysgrandma

Continue Discussion
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Deputy Editor:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: