A new Tumblr promoting the Affordable Care Act was rolled out this week, presumably to target those Americans susceptible to the influence of small, fuzzy animals.
Taking a page from Reddit’s ecosystem of all things cute and meme-like, AdorableCareAct.tumblr.com overlays images of baby sloths and very wee pigs with text related to provisions of the Act. Some posts direct viewers to visit healthcare.gov for more information about the health care exchanges, which are set to open Tuesday.
The White House tweeted a post from the account Thursday, and its official Tumblr reblogged an image of a sad panda Wednesday evening.
— The White House (@WhiteHouse) September 26, 2013
Zoë Schlanger is Frontpage Editor at TPM. Zoë was a TPM intern in 2011, and prior to returning here she was editor in chief of NYU Local, the alternative independent student news site at NYU. Zoë has interned at places like the Nation, InsideClimate News, The Rachel Maddow Show and Gothamist. She can be reached at email@example.com.