TPM Reader JB captures a significant slice of the story …
Trump’s comments are erratic, but I think at bottom he is very disciplined and always on his message: “I win.” Everything he does and says builds on this same core pitch, which he laid out in his opening campaign speech:
Do you feel like a loser? Well, guess what, you should. You are losing. We are losing. To the Mexicans. To the Chinese. To Iran. To bossy women. To Everybody. It is not morning in America; we suck right now. You suck.
Are you tired of it? Are you fed up with being a loser? Are you tired of getting pushed around and getting your ass kicked? Do you want to win (again)? Instead of losing, would you rather kick ass, be the boss, sleep with models and get rich? Then vote for me. I win. I kick ass. I get rich. I marry models but kick them out if they give me any lip. I tell people I don’t like to shove it on a daily basis and I never, ever apologize.
Let’s win again. Let’s kick ass together. Let’s Trump. …..
Like I said, powerful stuff that is hitting a nerve. I would think primarily with the target, working class white men, but maybe it’s even broader than that.
You are losing. I win. Join me and win again. Powerful, seductive, and very hard for the GOP to counter. Like many others, I’m really starting to wonder how or if they can.
Fight Club as national wingnut catharsis.