In it, but not of it. TPM DC
That was the operative phrase given by Carter Eskew, chief strategist from Al Gore's 2000 presidential campaign.
"Here's the thing I think works in her favor: What people think about her is she's going to be a competent president. She's going to be a strong leader," he said. "She may not be as good on the issues, but she'll get shit done... You can see a way that she becomes the perfect antidote to Obama."
It sounds a lot like Clinton's pitch from 2008. But the political environment in 2016 looks, at least for now, like it will be a lot different from what candidates confronted in 2008. Fairly or not, polling frequently finds that, while Obama is well-liked as a person, his political leadership is suspect. If anything, Clinton might have the opposite problem -- but that could be an asset if voters feel like they need a change from the current administration. What was once a weakness could become a strength.
A snapshot of recent polling lends some weight to Eskew's prescription. An NBC/WSJ poll on June 18 found that 54 percent of Americans believed that the president is no longer capable of leading the country and getting his job done. To contrast, a Washington Post poll showed that 67 percent of Americans think that Hillary is a strong leader.
But that apparent advantage doesn't mean Clinton will simply resort to disparaging her former boss. Obama still holds a job approval rating upwards of 70 percent among Democrats. She needs to retain and build on that enthusiasm to cruise through the primary and hold onto the Obama coalition in a general election.
So toeing that line, paying due respect to Obama while playing up those perceived strengths among voters, seems like the most likely path for Clinton, said Charlie Black, a campaign adviser for President George H.W. Bush.
"Dogged is good" he told TPM. "She can make the case for her competence, which is the question right now that independent voters are asking about Obama."
It could also be an effective image for her after years of partisan gridlock in Washington, in which many -- rightly or wrongly -- have seen Obama as unable to cut through political differences to achieve any substantive accomplishments since the GOP took the House in 2010.
"The question will be, 'Here's what he hasn't been able to do, do you think you will be a more effective president or do you think it's no longer possible in this partisan environment?" Eskew said. "I think, on the one hand, she thinks this partisan atmosphere is so fucking poisonous. But on the other hand, she might think, 'Well, maybe I can build some of those bridges.'"
And to partake in some of that tea-leaf reading, it is possible to see Clinton testing that message already. Her new book is called "Hard Choices," after all.
The Washington Post detailed six occasions where Clinton wrote about her disagreements from Obama in the memoir. Each time, she attempted to strike a tone that both underscored what she might have done differently without openly dismissing the president.
"No one likes to lose a debate, including me," Clinton wrote in one particularly demonstrative passage on arming the Syrian rebels, which has gained renewed relevance during the ongoing Iraq crisis. "But this was the President's call and I respected his deliberations and decision."