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Ever since we launched Prime six years ago, we’ve had a small but not insubstantial number of members who’ve written in saying some version of this: “Why can’t I pay more?” This is a counterintuitive request and challenges a lot of conventional price theory. But we get it. (And we are committed to fulfilling this demand!) Many TPM Readers see us as more than just a news site and our relationship as more than merely a transactional one. Readers want to support our work and many have the means to do so.