Trump Campaign Says Straws Brought In Almost $500K In Ten Days

US President Donald Trump smiles during a Make America Great Again rally in Green Bay, Wisconsin, April 27, 2019. (Photo by SAUL LOEB / AFP) (Photo credit should read SAUL LOEB/AFP/Getty Images)
|
July 29, 2019 8:30 a.m.

The Trump campaign aggressively produces merchandise based on the news cycle: see “pencil neck” Adam Schiff shirts, or “stand up for America” football jerseys.

Perhaps the most surprisingly successful merchandise idea has been a regular plastic straw emblazoned with the President’s name, marketed as a jab to liberals who use paper straws.

Per Politico, the $456,000 gold mine was dreamed into existence by campaign manager Brad Pascale, after his paper straw broke on a plane and leaked liquid onto his suit. The straws have only been on the market since July 19.

Campaign officials say that more than half of the people who bought straws had never given to the President before, making them lucrative potential income sources.

Support The TPM Journalism Fund
  • Contributions allow us to hire more journalists
  • Contributions allow us to provide free memberships to those who cannot afford them
  • Contributions support independent, non-corporate journalism
Comments
advertisement
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Senior Editor:
Special Projects Editor:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front-End Developer:
Senior Designer:
SPECIAL DEAL FOR PAST TPM MEMBERS
40% OFF AN ANNUAL PRIME MEMBERSHIP
REJOIN FOR JUST $30