All the White House’s schedule reshuffling of President Obama’s jobs address seems to have been for naught — at least as far as an NBC affiliate in Wisconsin is concerned.
Milwaukee’s WTMJ-TV will on Thursday air pre-game coverage of the NFL season opener of the Green Bay Packers vs the New Orleans Saints instead of Obama’s speech.
Steve Wexler, the station’s executive vice president of television & radio operations, tells TPM there were “no political motivations whatsoever” in the decision.
“We are now able to take advantage of digital channels to provide coverage of conflicting events that are of interest to our local audience,” he added in the email. “We are carrying the president’s speech, both over the air and on cable, in addition to offering NBC’s Packers pre-game coverage, also over the air and on cable.”
The station will air the president’s speech on its digital channel, the Milwaukee Journal Sentinel reports. The game is only available on NBC.
“The president will be available on multiple outlets, while the football programming will only be available on one,” Wexler said. “Viewers will, as they should, be able to find both the president and have access to NBC’s football coverage.”
