Like Many Before Him, Mulvaney Seeks To Improve WH Communications Strategy

White House budget director Mick Mulvaney discusses the possible government shutdown on January 19, 2018 during a press briefing at the White House in Washington,DC. White House budget director Mick Mulvaney put the ... White House budget director Mick Mulvaney discusses the possible government shutdown on January 19, 2018 during a press briefing at the White House in Washington,DC. White House budget director Mick Mulvaney put the odds of a shutdown at "50-50." "We were operating under sort of a 30 percent shutdown" assumption on Thursday, he told reporters. "I think we're ratcheting it up now." / AFP PHOTO / Brendan Smialowski (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images) MORE LESS
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May 6, 2019 8:52 a.m.

Acting White House Chief of Staff Mick Mulvaney is looking to make the White House communications operation more “proactive” and less “reactive” — to which his predecessors would surely say, “good luck.”

By now, it’s a widely known fact that President Donald Trump is the communications director-in-chief. Attempts to change his behavior or mold a message have proven largely unsuccessful thus far.

But, per Politico, Mulvaney is looking to take a different approach. Instead of trying to control Trump or preempt his Twitter missives, he is looking to beef up the team and send more surrogates out for TV hits, hoping to combat the constant media presence by House Democrats hostile to the President.

The acting chief of staff is more accepting of the fact that Trump will call the shots no matter who officially holds the communications chief position, and is merely seeking to fan out a phalanx behind the President to amplify and support whatever message he’s spitting into the Twitter universe.

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