For the first time in 18 years, MSNBC came out ahead of Fox News last week with an average of 1.56 million viewers to Fox’s 1.54, according to a Thursday Politico report.
Those viewers tuned in from 6 a.m. to 2 a.m. from Dec. 17-21.
Per Politico, the last time MSNBC bested Fox by that standard was back on Election Day in 2000.
Last week, MSNBC also topped Fox News in the highly sought-after 25- to 54-year-old demographic and hosted the most-watched program, “The Rachel Maddow Show.”
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Nice. For one week. Will it continue? Will the lead grow? Or was it just because Fix Schmooze viewers were busy with Christmas–which, as we well know, MSNBC viewers don’t observe.
It would be a good sign if it does continue.
But what on the old-fart 55+ demographic? Fox rulez and big! One client I worked for punished it’s employees by having them withstand Fox News in the break room, all adds were about drugs, medical devices,adult diapers, Medicare plans and gold coins.
The first of many.
Next time any tells me that I watch too much TV…