University’s Attempt At Showcasing Diversity Went Terribly, Horribly Wrong

NASHVILLE, TENNESSEE - OCTOBER 19: A helmet of the Missouri Tigers rests on the sideline during a game against the Vanderbilt Commodores at Vanderbilt Stadium on October 19, 2019 in Nashville, Tennessee. (Photo by ... NASHVILLE, TENNESSEE - OCTOBER 19: A helmet of the Missouri Tigers rests on the sideline during a game against the Vanderbilt Commodores at Vanderbilt Stadium on October 19, 2019 in Nashville, Tennessee. (Photo by Frederick Breedon/Getty Images) MORE LESS
Start your day with TPM.
Sign up for the Morning Memo newsletter

The attempt by the University of Missouri’s athletic department to contribute to the NCAA’s inclusion week backfired so hard that it was forced to delete its tweet and apologize.

According to the Riverfront Times’ report on Wednesday, the now-deleted tweet from Mizzou Athletics featured four student athletes with words that were intended to celebrate how they are “more than a student athlete.”

The tweet was met with backlash when it became apparent that there were glaring differences in the messages that accompanied white and black student athletes.

While the two photos featuring white women contain career-driven statements such as “I am a future doctor” and “I am a future corporate financer,” the other two photos with black student athletes state more of the obvious and fail to mention their career paths: “I am an African American woman” and “I am a brother.”

The Riverfront Times also noted that a photo of a black “Ticket Office Assistant,” according to Mizzou’s website, only shows the statement: “I value equality.”

Hours after the tweet was posted, Mizzou Athletics deleted it and issued an apology Wednesday night in response to the uproar over its tone-deafness.

“Earlier we made a mistake when we posted a graphic about our student athletes,” the tweet read with a video indicating that the statements in the now-deleted tweet were lifted out of context from the actual statements that the student athletes gave. “We apologize. Our intent was to provide personal information about our students, but we failed.”

Watch Mizzou Athletics’ apology below:

Latest News

Notable Replies

  1. They also misspelled “financier”, which is admittedly a mote of dust compared to the beam of blatant prejudice.

  2. “Earlier we made a mistake when we posted a graphic about our student athletes. We apologize.”

    “Those responsible have been sacked.”

    “We apologize again for the fault in the graphic about our student athletes. Those responsible for sacking the people who have just been sacked, have been sacked.”

    “The directors of the firm hired to continue the graphic about our student athletes after the other people had been sacked, wish it to be known that they have just been sacked.”

  3. Eric & Don Jr. are now branching out into public relations? Yikes…

  4. I’M a SisTa and gonna HavE 4 kiDs wiTH THree babY daDdies.

    (Was goinG to Add piC of blAck femaLe mizzou athletes googlE macHining - all the girls are white tho)

Continue the discussion at forums.talkingpointsmemo.com

49 more replies

Participants

Avatar for discobot Avatar for xpurg8d Avatar for mondfledermaus Avatar for dave_adams Avatar for losamigos Avatar for horrido Avatar for dont Avatar for theghostofeustacetilley Avatar for tao Avatar for ronbyers Avatar for fiftygigs Avatar for pshah Avatar for mainemomma Avatar for edgarant Avatar for Ken_a_roni Avatar for castor_troy Avatar for dgardner Avatar for lisaaug Avatar for yailbloor Avatar for badabingo Avatar for rascal_crone Avatar for rucleare Avatar for Bri2k Avatar for Paracelsus

Continue Discussion
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Associate Editor:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: