Snoopy has been handed the pink slip.
After 31 years (almost 170 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking the end of a long relationship with Charlie Brown’s beagle and the Peanuts crew.
“We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant,” said Esther Lee, MetLife’s global chief marketing officer. “Snoopy helped drive our business and served an important role at the time.”
But MetLife is spinning off its domestic retail life insurance business to focus more on corporate clients. Snoopy does not appear to hold the same marketing swagger with corporate America.
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So the Jets-Giants game at MetLife Stadium will no longer be called the Snoopy Bowl. Other than that, not big news.
Their new mascot:
Um, 31 dog years is 217.
Is AP trying to compete with FoxMath™?
If a cartoon character can get a pink slip, can we give one to raving orange lunatic candidate cartoon character as well?
And here I thought the effort to mention dog years was so cute…but you’re right…the AP can’t even get their math straight these days. Gawd, they suck, or should I say…thank dog.
Personally, I think its a bad move to let go of Snoopy and the Peanuts gang as its Boomers, not Millennials that buy insurance these days, and a fondness for anything from those halcyon days is still a bigger draw than the shit they’re likely to replace them with. But what do I care, I hate all insurance companies. I can’t think of a lower form of life or unscrupulous business. They’ll scam you and not give a rat’s ass how you end up after you’ve paid them.