Advertisers Rush For Exits As Duggar Brand Craters

FILE -- In this Aug. 2, 2007 file photo, Michelle Duggar, left, is surrounded by her children and husband Jim Bob, second from left, after the birth of her 17th child in Rogers, Ark. (AP Photo/ Beth Hall, File)
Start your day with TPM.
Sign up for the Morning Memo newsletter

Several companies that advertise with TLC are responding to pressure from customers to pull ads from the popular show “19 Kids and Counting,” after star Josh Duggar apologized in the wake of the release of a 2006 police report alleging he molested underage girls as a teenager.

TLC announced Friday that it had yanked all episodes of “19 Kids and Counting” from the air, but the network did not say whether the show, which is in its 10th season, would return.

As of Wednesday morning, at least nine companies that advertise with TLC had pulled advertising from episodes of “19 Kids and Counting” or announced that they would not advertise on the program in the future. One other company said they would take the allegations against Josh Duggar into consideration in the future.

General Mills

The food manufacturing giant was the first to take action after TLC pulled all episodes of “19 Kids and Counting” from the air. A company spokesperson told Hollywood news site The Wrap that the company had decided to drop the show from its advertising schedule.

Payless Shoe Source

The shoe store told concerned customers that it was working toward removing its ads from future episodes of “19 Kids and Counting”:

Choice Hotels

The hotel chain told customers it decided to pull its advertising from the Duggars’ show.


The pharmacy chain CVS tweeted at customers that it would not advertise on “19 Kids and Counting” in the future.

“While our current advertising campaign includes the TLC network, we have not and will not advertise during the ’19 Kids and Counting’ program,” the company said.

Allstate Insurance

Allstate Insurance said it pulled its advertising from the program:

Pure Leaf Iced Tea

The company told customers on Facebook that it would no longer advertise on “19 Kids and Counting.”

Behr Paint

The paint company said on Facebook that it did advertise on “19 Kids and Counting” but was taking steps to remove its ad spots from all future episodes of the show.


Walgreens pharmacies originally told customers on Facebook that the company was aware that “19 Kids and Counting” had been taken off the air and promised to “monitor the situation.”

The company later said on its Facebook page that “in the wake of recent news, we are no longer advertising on the ‘19 Kids and Counting’ program.”

Ace Hardware

The hardware chain told customers that it was in the process of removing its ads from future episodes of “19 Kids and Counting.”

H&R Block

H&R Block does advertise with TLC, although it said none of its spots are currently airing on the network. The tax prep company said it took the allegations against Duggar seriously but didn’t commit to dropping its advertising from the show in the future:


The coffee brewer manufacturer said on its Facebook page that it is not currently advertising on TLC and noted that the network was no longer airing “19 Kids and Counting.”

This post has been updated.

Latest News
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Associate Editor:
Editor at Large:
General Counsel:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: