DNC Plans Hyper-Local Strategy To Highlight Damage From Trump’s Policies

Chair of the Democratic National Committee Tom Perez speaks during a press conference at the Fiserv Forum in Milwaukee, Wisconsin on March 11, 2019, to announce the selection of Milwaukee as the 2020 Democratic Natio... Chair of the Democratic National Committee Tom Perez speaks during a press conference at the Fiserv Forum in Milwaukee, Wisconsin on March 11, 2019, to announce the selection of Milwaukee as the 2020 Democratic National Convention host city. - Democrats have chosen Milwaukee as the site of their 2020 election convention, in an effort to win back swing voters in the American "Rust Belt" who helped elect Donald Trump. In announcing the decision, the Democratic Party emphasized it is the first time a Midwestern city other than Chicago has been chosen to host a party convention in more than 100 years. (Photo by Kamil Krzaczynski / AFP) (Photo credit should read KAMIL KRZACZYNSKI/AFP/Getty Images) MORE LESS
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April 11, 2019 8:50 a.m.

The DNC is developing a micro-level strategy to take down President Donald Trump this election cycle, focusing on highlighting people’s friends and neighbors airing their discontent with the President’s policy in targeted ads.

According to NBC News, the strategy is a reaction to the perceived mistakes of the Hillary Clinton campaign, which the DNC thinks spent too much time on Trump’s personality. This campaign would highlight his policies and how they’ve hurt people on the local level.

The DNC has compiled a massive archive of local news stories to highlight communities and individuals who have been directly hurt by Trump policies.

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