WASHINGTON (AP) — House and Senate Democrats are offering a retooled message and populist agenda, promising to working Americans “someone has your back.”
Democrats gathered at Rose Hill Park in Berryville, Virginia, to unveil their new slogan of “A Better Deal.” They intentionally traveled outside the Beltway, and into the district of one of the GOP House members they hope to defeat next year, Barbara Comstock.
Sen. Chuck Schumer of New York said Monday, “American families deserve a better deal.”
Joining him were House Democratic leader Nancy Pelosi and rank-and-file Democrats from the House and Senate.
That’s it? That’s the new slogan? Well, I can say that I’m underwhelmed. I can see that slogan resonating with absolutely nobody.
It’s a whole lot better than the previous one about how at least they’re better than the other guy.
This one is a call-out to the New Deal, and it’s a thumb in Trump’s eye as a “dealmaker”.
I dunno, I think it’s pretty decent branding as far as it goes, but don’t get hung up on that. Cynicism about the shallowness of American politics aside, the contents are what matter, not the wrapping.
Remember the “Contract with America?” It didn’t help create armies of Newtlings just because it was a catchy turn of phrase. There were pounds and pounds of real red meat for the right-wing in there. Rancid meat, but meat all the same. That’s why they all bit on it.
So we’ll see how much there is there, here.
Are you shitting me?? American families deserve a better deal?
All that conjures up to me is wheeling and dealing and maybe the Dems can deliver a better hand. Wrong messaging.