Bloomberg Terminal Shortcut Led Users To Candidate’s 2020 Campaign Site

Democratic presidential candidate, former New York Mayor Michael Bloomberg speaks during a press conference to discuss his presidential run on November 25, 2019 in Norfolk, Virginia. (Photo by Drew Angerer/Getty Images)
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Democratic presidential candidate Michael Bloomberg’s namesake company reportedly promoted his campaign’s website until an article pointing it out was published.

According to a Financial Times report Thursday, users of Bloomberg terminals — expensive hubs for financial news and information — were led to the Bloomberg 2020 campaign website by writing “MIKE” up until FT published its report.

The FT noted that the functionality was different than how other notable figures on the terminal were treated — typically it sent users to a bio page with basic information.

A Bloomberg spokesman said on Twitter that the function has been updated and called the issue an “oversight.”

On Monday, Trump’s re-election campaign revoked press credentials from Bloomberg News reporters in response to Bloomberg News’ editor-in-chief John Micklethwait’s new editorial guidelines on covering the 2020 race.

Read the FT’s report here.

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Notable Replies

  1. You don’t get to be a billionaire without some cheating, so no surprises here.

  2. committed a bloomer, as the Brits say

  3. Very efficient. Don’t want to have potential voters expend energy if they don’t have to.

  4. A Bloomberg spokesman said on Twitter that the function has been updated and called the issue an “oversight.”

    An “oversight.” Like the link was just magically there all on its own, we didn’t notice it, and therefore didn’t change it. Or, we told Bob to fix that and I guess he just forgot about doing that.

  5. Those damn Ukrainians are at it, again!

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