Tiffany & Co. is featuring a gay couple in an engagement ad campaign for the first time, Elle Magazine reported on Friday.
The “Will You” ad will feature a New York gay couple, along with six other couples, according to CNN.
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“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” Linda Buckley, a Tiffany & Co. vice president said in a statement to ELLE.com. “The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”