Michelle Nunn Takes A Page From Blistering Anti-Romney Playbook

Democrat Michelle Nunn’s campaign for U.S. Senate is taking a page from the playbook Democrats used to hit Mitt Romney over his time as the head against Bain Capital.

A new television ad by the Nunn campaign targeting businessman David Perdue, the Republican nominee Nunn is facing in the Georgia Senate race, hits the former CEO for his time as the head of Pillowtex in North Carolina. The company went bankrupt soon after. The ad features people in neighboring Salisbury, N.C., many of them elderly, describing how the bankruptcy devastated many of the employees while Perdue “walked away with his $1.7 million.”

“Just months after David Perdue abandoned Pillowtex, the company went bankrupt,” the ad said.

“All we were was people to make money off our backs,” one of the people in the video, Cynthia Hanes, who the ad said worked at Pillowtex for 31 years, said near the end.

The one-minute ad is actually similar to the anti-Romney ads the pro-Obama Democratic super PAC Priorities USA made in 2012 that hit the former Massachusetts governor for his time at Bain Capital, painting him as a cold businessman who was willing to cut jobs as long as he made a profit. National Journal points out that Nunn has actually got Schor Johnson Magnus, the same strategists who made the Romney ads for Priorities USA, working for her campaign.

National Journal also notes that one of the anti-Romney ads, “Stage” was the “single most effective” ad of the entire campaign cycle, according to television analytics company Ace Metrix.

Watch Nunn’s new ad:

And compare it to the ad “Stage,” below:

Below is the TPM Polltracker average of the Georgia Senate race.

(Photo credit: Youtube)

Dear Reader,

When we asked recently what makes TPM different from other outlets, readers cited factors like honesty, curiosity, transparency, and our vibrant community. They also pointed to our ability to report on important stories and trends long before they are picked up by mainstream outlets; our ability to contextualize information within the arc of history; and our focus on the real-world consequences of the news.

Our unique approach to reporting and presenting the news, however, wouldn’t be possible without our readers’ support. That’s not just marketing speak, it’s true: our work would literally not be possible without readers deciding to become members. Not only does member support account for more than 80% of TPM’s revenue, our members have helped us build an engaged and informed community. Many of our best stories were born from reader tips and valuable member feedback.

We do what other news outlets can’t or won’t do because our members’ support gives us real independence.

If you enjoy reading TPM and value what we do, become a member today.

Latest Livewire
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Associate Editor:
Investigations Desk:
Director of Audience:
Editor at Large:
General Counsel:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: