Former New York Times executive editor Jill Abramson revealed Monday that she’s been planning a new start-up journalism venture.
In a wide-ranging interview with the New York Times’ David Carr Monday night for Boston radio station WBUR, Abramson said that she and award-winning journalist Steve Brill have been pitching their idea for “ambitious, killer journalism” to investors.
“We’re talking to some investors who are sounding very interested and we are going to do great stories and offer great journalists actually money that they can live on to write something wonderful for us,” Abramson said.
“We’re not trying to start a whole magazine or a full website. We’re talking about trying to do a discrete number of great pieces,” she added. “And I would be involved in recruiting the writers and helping edit and conceptualize the stories.”
Abramson said that she and Brill both plan to produce one big story per year for the start-up. She said the duo are still “wrestling” with a name for the news outlet, however.
