A home shopping channel for firearms and relevant accessories called Gun TV is scheduled to launch in early 2016.
The channel, which will film in a studio in California’s Coachella Valley, plans to launch with six hours of daily programming and later expand to 24/7 programming, according to the Desert Sun newspaper. The programming will initially air between 1 and 7 a.m.
Home shopping networks were conceived for the ease of shopping from the couch, but with Gun TV, a purchaser would still have to go a brick-and-mortar storefront.
As The Guardian reported, a wholesaler will ship the firearm to the buyer’s closest federally licensed gun retailer. The retailer will then complete the mandatory background checks and other paperwork.
The channel plans to sell ammunition, accessories and apparel, according to reports.
“We saw an opportunity in filling a need, not creating one,” a channel co-founder told the Guardian. “The vast majority of people who own and use guns in this country, whether it’s home protection, recreation or hunting, are responsible.”