NORAD Online Santa Tracker Logs 19.58 Million Unique Visitors Christmas Eve

Volunteer Katherine Beaupre takes phone calls from children asking where Santa is and when he will deliver presents to their house, during the annual NORAD Tracks Santa Operation, at the North American Aerospace Defe... Volunteer Katherine Beaupre takes phone calls from children asking where Santa is and when he will deliver presents to their house, during the annual NORAD Tracks Santa Operation, at the North American Aerospace Defense Command, or NORAD, at Peterson Air Force Base, in Colorado Springs, Colo., Monday Dec. 24, 2012. Over a thousand volunteers at NORAD handle more than 100,000 thousand phone calls from children around the world every Christmas Eve, with NORAD continually projecting Santa's supposed progress delivering presents. (AP Photo/Brennan Linsley) MORE LESS
Start your day with TPM.
Sign up for the Morning Memo newsletter

PETERSON AIR FORCE BASE, Colo. (AP) — The North American Aerospace Defense Command’s Santa-tracking program logged 19.58 million unique visitors to its website on Christmas Eve.

NORAD said Thursday that volunteers answered 117,371 calls from children seeking information on the jolly old elf’s whereabouts. First lady Michelle Obama was among the program’s 1,200 volunteers.

An additional 146,307 followed Santa’s progress on Twitter. The program also got 1.45 million “likes” on Facebook.

Those numbers are up from last year when volunteers answered 114,000 phone calls from around the world. The website had 22.3 million unique visitors. NORAD Tracks Santa had 1.2 million followers on Facebook and 129,000 on Twitter.

The Christmas tradition of tracking Santa began in 1955 when a local newspaper advertisement invited children to call Santa but mistakenly listed the hotline of NORAD’s predecessor.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Latest Idealab
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Deputy Editor:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: