If you’re a regular reader of this site, please read this post.
We’re about to kick off our annual Prime sign up drive. We’ve got a lot of critical news coming up over the next 2 to 3 months – Russia, the midterms and more. So we are going to do our best to keep this one short. But this is an absolutely critical one for us as an organization. This is a key part of the bigger shift in our business and publishing model I described earlier this month. We’ve gotten most of the way to where we need to get with our Prime numbers – we’re getting close to 28,000 subscribers. But we’re not there yet.
So here’s the pitch I need to make. I frequently talk to readers who tell me they’ve been meaning to sign up for Prime but just haven’t gotten around to it yet. If that’s you, please take the time to sign up in this drive. Just take the plunge. Now is the time. It’s easy. It’s cheap. It’s hugely important to our future as an organization. Simple as that.