The Ultimate ReWrite

From WaPo

Now that Mitt Romney has amassed a couple hundred million dollars, it’s largely up to an eclectic crew of self-described “Mad Men” to make good use of it.

A colorful team of advertising gurus — including a one-time “Wheel of Fortune” contestant, a guy nicknamed for a “Super Mario” character and a burly Texan who came up with the “Beef, it’s what’s for dinner” slogan — have converged on the campaign’s drab headquarters here to dream up the ads they hope will propel Romney to the White House.

Read the rest.