WASHINGTON, DC - JULY 23: CEO of NVIDIA Jensen Huang (C) looks on during the "Winning the AI Race" summit hosted by All‑In Podcast and Hill & Valley Forum at the Andrew W. Mellon Auditorium on July 23, 2025 in ... WASHINGTON, DC - JULY 23: CEO of NVIDIA Jensen Huang (C) looks on during the "Winning the AI Race" summit hosted by All‑In Podcast and Hill & Valley Forum at the Andrew W. Mellon Auditorium on July 23, 2025 in Washington, DC. Trump signed executive orders related to his Artificial Intelligence Action Plan during the event. (Photo by Chip Somodevilla/Getty Images) MORE LESS

TPM Reader EB emailed today to tell me something that hadn’t come across my radar: the cost of computer memory is going absolutely through the roof. Just do a Google search for something like rising cost of computer memory and you’ll see a ton of articles. To give you a sense of scale the cost increases are approaching 200% year over year and as much as 30% for certain kinds of gaming RAM recently in one week. The cause is what you’d expect: the insatiable demand for memory created by the AI server farm buildout. I buy computer memory too but I don’t think I’ve tried to buy recently enough to be aware of the surge.

I told EB that I continue to find all of this surreal.

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