The End of Search

A few weeks ago I wrote this post about how Google, once a foundation of the open web, had shifted decisively against it by transforming search into the front end of a chatbot. Now the Times has a piece that examines the same issue. This is usually presented as a extinction event or at least a catastrophe for publishers. It is. (It’s not for us because we were never very reliant on search.) But as I noted in that June post, there’s much more here than an issue for publishers. It’s part of the broader oligarchic moment in which a literal handful of monopoly tech platforms further entrench their monopolies, lock in ever greater profits and continue to plug that money back into to the political system they need to control to sustain and guard those profits.