GOP’s Roberts Completes Comeback, Wins Kansas Senate Race

FILE - In this Aug. 2, 2014 file photo taken with a fisheye lens, U.S. Sen. Pat Roberts gestures to the crowd as he rides on the back of a pickup in a parade in Gardner, Kan. The veteran Kansas Senator is struggling ... FILE - In this Aug. 2, 2014 file photo taken with a fisheye lens, U.S. Sen. Pat Roberts gestures to the crowd as he rides on the back of a pickup in a parade in Gardner, Kan. The veteran Kansas Senator is struggling to win re-election and turn back a strong challenge from Orman, a suburban businessman running as an independent who is capitalizing on sentiment that the 78-year-old incumbent is out of touch. (AP Photo/Charlie Riedel, File) MORE LESS

After looking like he was in deep trouble two months ago, Sen. Pat Roberts (R-KS) completed his political comeback Tuesday with a victory over independent candidate Greg Orman, according to projections from Fox News and CBS News.

The story seems to be simple: Roberts’s capmaign — with some help from national Republicans — was revitalized after the Democratic candidate Chad Taylor dropped out on Sept. 3 and polling showed Orman with a sizable lead.

Roberts got top operatives, big money from outside groups and a message: Orman was a closet Democrat. In the end, state political observers said, that dissatisfaction with the GOP brand that the polls were registering simply failed to materialize at the polls.

“It’s a combination of two things: the anti-incumbency sentiment was a lot of sound and fury signifying nothing. In effect, voters were bluffing,” Chadman Rackaway, a political scientist at Fort Hays State University, told TPM. “He was also effective at making people question the true independent bonafides of Mr. Orman.”

Part of the problem, Rackaway said, is that Orman never found an effective counter to the ‘secret Democrat’ charge that Roberts relentlessly tossed at him. He was notoriously coy with reporters on questions of policy, even though most of his public statements seemed to align with Democratic priorities.

Roberts developed a catch-phrase — that Orman was a Democrat by “word, deed and donation” — and TV ads aired on his behalf went so far as to merge the famous Obama ‘O’ with the ‘O’ in Orman. It was a nasty campaign — one political source told TPM that voters would never look at Roberts the same — but it worked.

“What he really hasn’t done to much is squarely respond to Roberts’ allegations that he’s a democratic stalking horse,” Rackaway said.

9
Show Comments

Notable Replies

  1. I was hoping KS would kick this guy. Shouldn’t have gotten my hopes in this one, but polls said Orman was doing well.

  2. The list of Republican Senators and Senators-elect tonight makes me want to throw up. What a bunch of troglodytes. What a stupid country we live in.

  3. The governor’s race is still going back and forth though. Any word on SoS? It’s not listed on the national tickers.

  4. Avatar for mcbain mcbain says:

    The Democrats marketing machine really sucks. If marketing people can make crappy restaurants and stores seem cool, then they could certainly make the Dems sound cool.

    Instead of campaign ads, the Dems should spend millions on a nationwide marketing campaign to show what Dems have done and work on improving their image. Hire the people that did Apple’s ads, or even the Samsung ones that made fun of Apple.

    What makes Apple marketing so effective is that they marketed a lifestyle, in addition to the product itself. Dems can learn a thing there.

  5. I can’t believe Roberts (R-LazyBoy) won re-election. Something smells rotten in Denmark and here in the US of A. What ever happened with LePuke in Maine?

Continue the discussion at forums.talkingpointsmemo.com

3 more replies

Participants

Avatar for system1 Avatar for srfromgr Avatar for grindelwald Avatar for fourlegsgood Avatar for mcbain Avatar for carlosfiance Avatar for midnight_rambler

Continue Discussion