As Part Of New Coalition, PhRMA, AMA Sink Millions Into New Pro-Reform Campaign

August 13, 2009 6:20 am

The White House’s health care industry coalition may be about to pay off. In spades.

A new coalition called Americans for Stable Quality Care–which includes the American Medical Association, PhRMA, as well as more predictable groups like SEIU and FamiliesUSA–will launch their first pro-reform ad later today as part of an August recess campaign that’s expected to cost $12 million.

According to Politico, the ad–which is scheduled to run for two weeks and cost about $6 million on its own–will air in Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia, home to a number of key congressional centrists, whose support for reform will be vital to its success.

Though PhRMA has recently been involved in a bit of a dust up with the White House, it will continue to participate in this and other pro-reform activities, and plans to spend as much as $150 million along the way.

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