WASHINGTON (AP) — Donald Trump’s campaign is planning its biggest ad buy to date — upward of $10 million on commercials airing over the next week or so.
The campaign is expects the ads to air as soon as Monday in nine swing states: Ohio, Pennsylvania, North Carolina and Florida, where the campaign has already been on the air, along with New Hampshire, Virginia, Iowa, Colorado and Nevada. 2012 Republican nominee Mitt Romney lost eight of those nine states.
Trump, the Republican presidential nominee, has so far been badly outspent by his Democratic rival, Hillary Clinton, and groups supporting her. Since clinching her party’s nomination in early June, Clinton has spent more than $77 million on television and radio advertising, largely targeting voters in battleground states, according to Kantar Media’s political ad tracker.
Trump finally hit the airwaves earlier this month with an ad focused on immigration, and so far has only spent about $5 million.
The new investment comes amid signs that Trump’s lagging poll numbers may be improving against Clinton’s following a campaign reboot.
Trump senior communications adviser Jason Miller said in a statement that the billionaire businessman’s “positive message of economic opportunity is working and we see the national and battleground state polls all moving in the right direction.”
“With Hillary Clinton off the campaign trail yet again this week and continuing to take many communities’ votes for granted, we see this as the right time to show voters the benefits of an American economy under the leadership of Mr. Trump,” he added.
Clinton will be spending much of the week in private fundraisers in the Hamptons, the wealthy enclaves of eastern Long Island, New York.
Trump is also expected to unveil on Monday his second ad of the general election. It will focus on his economic message, contrasting his approach with Clinton’s.
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Associated press writer Chad Day contributed to this report from Washington.
Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
any indication on where the new casino and condo development will be located?
Amazingly this was FRONT PAGE NEWS IN LARGE PRINT in my local newspaper (Minneapolis StarTribune)
As is they were saying: “FINALLY! The Money is starting to come in! YES!”
This is what the MSM has been waiting for; to feed at the trough of Political Advertising (which, is basically FREE MONEY to them.)
THIS is why they have been propping up Trump for the last six months, and they are ECSTATIC about it.
annnnddd just like that the story is GONE from the their website, yet the article DEMANDING THE SHUTDOWN OF THE CLINTON FOUNDATION is still there, going on 4 days now as the lead in the Opinion page.
What used to be one of the best investigative newspapers in the country is now just a sad reprint of the Washington Post Opinion Page and the Washington Times news pages. Every single article is from the AP or some other newsservice, but HEY! They sold their offices near the new Vikings Stadium for BIG BUCKS!
Thanks Glenn Taylor. You fucked up the Timberwolves and now you have done the same to the StarTribune.