The so-called "White Man March" was the brainchild of an organizer named Kyle Hunt, who wrote on his website that he expected "thousands" of people to take part in "coordinated pro-white activity."
By the looks of it, his vision may have been a bit lofty. The demonstrations appear to have mostly involved a few people here and there holding up signs decrying "diversity."
Hunt's movement did, however, earn a ton of mockery on Twitter with the hashtag #WhiteManMarchProtestSigns.
There was some participation though. Individuals from Missouri, Arkansas and even New Zealand posted photos on the event's website. Most of the photos showed no more than a couple white guys holding banners that read "'DIVERSITY' = WHITE GENOCIDE," apparently the event's rallying cry.
The Cincinnati Enquirer reported on a local group in Florence, Ky. that held pro-white signs at a busy intersection for a few hours on Saturday.
Robert Randsell, who organized the event in Florence, said white people were overdue for their own movement.
"As far as anyone in opposition, I would say it is 2014. That is one thing you guys love to say, 'it is 2014, how can these racists be out here?' Well, it is 2014. It has been six or seven decades since white people stood up for themselves and it is about time we start doing so," Ransdell told the Enquirer.
Police in Birmingham, Ala., meanwhile, removed four of the "white genocide" banners that were displayed throughout the community.
What were Hunt's motives? A page on the website did little to answer the question. Hunt wrote that he aimed "to spread information through activism, but also to make a statement that White people are united in their love for their race and in their opposition to its destruction."
He wanted to show that "White people are organized and impassioned, that we know what the anti-white agenda is all about, and that we are dedicated to waking up as many of our folk as possible."
And Hunt said that the demonstrations would show that "the old stereotypes about pro-white activists are false."
But if you think his goals for Saturday's events were a bit misguided, Hunt told Vice that he has some big plans for himself, too.
"I very well may be president of the United States in 2020, but for right now I am supporting some pro-White candidates from the American Freedom Party," he said.