"Steve asked for my support, and today I officially endorse his candidacy," Palin said in the statement. "I encourage voters in New Jersey to give Steve a look and not believe those in the media who tell us conservatives can't win in certain areas! Steve's own electoral history proves that theory untrue."
Palin also criticized Booker's performance in Newark, his fundraisers in California, and his prolific social media presence.
"During one mayor's tenure his town's unemployment nearly doubled, taxes skyrocketed, and violent crime increased; but in fairness, Newark Mayor Cory Booker may not have noticed these facts between his constant tweeting and trips to Hollywood," said Palin. "Contrast this with Mayor Steve Lonegan. As mayor, Steve cut wasteful spending, eliminated wasteful services, stabilized taxes, and reduced debt. Perhaps it was Steve's prior experience as a successful small business owner and entrepreneur that encouraged him to lead with conservative principles. He understands that government is too often the problem, not the solution."
Lonegan issued his own statement in which he said he was honored to receive Palin's endorsement.
"Governor Palin has been more than a voice for traditional American values, she has been a leader in helping conservatives stand up for their ideas and win elections. Her endorsement is further proof that the Republican Party will always come together to stand for principled conservatives," Lonegan said.