Illinois recently launched an ad campaign with a bit of reverse psychology to try to encourage young people to buy into the state’s Obamacare marketplace.
It’s message? Stay uninsured, and “you’ll be OK, probably.”
The first ad was released last week, promoting the no-hassle “Luck Health Plan.”
“Now there’s a health plan for people who can’t stand paperwork,” the ad said. “A plan with no real health care of any kind. Introducing the Luck Health Plan. … There’s literally nothing to it.”
The ad was part of a larger series, which will reportedly debut this week.
At the end of the first ad, a young woman with a neck brace reassured future subscribers of the Luck Health Plan.
“You’ll be OK, probably,” she said.
Watch the video below:
h/t Huffington Post
A version of the Republican “Don’t Get Sick (and if you do get sick, die quickly) plan!”
This is perfect messaging. It plays to many younger people’s belief that they are invulnerable in matters of life and death, but the body has a way of shutting down those fantasies. .
“You’ll be okay, probably. And if by chance you do have a medical event, you can just treat yourself at the local ER – who then cost-shift the expenses to people who do use insurance (both private and Medicare/Medicaid). This costs the average family $1,200 in higher premiums, and costs the gov’t a ton of money is cost-shifting to Medicare/Medicaid. This will lead to both worse healthcare outcomes and higher health care costs. And, somehow, this is consistent with fiscal responsibility and the teachings of Christ.”
-Republican party
I love it! The only thing is, unless the video goes viral (hint!), the intended audience won’t see it. (Yeah, parents might see it, and nag the kids – but that would be counterproductive, right?)
Premiums are less than the price of a lottery ticket.