Illinois recently launched an ad campaign with a bit of reverse psychology to try to encourage young people to buy into the state’s Obamacare marketplace.
It’s message? Stay uninsured, and “you’ll be OK, probably.”
The first ad was released last week, promoting the no-hassle “Luck Health Plan.”
“Now there’s a health plan for people who can’t stand paperwork,” the ad said. “A plan with no real health care of any kind. Introducing the Luck Health Plan. … There’s literally nothing to it.”
The ad was part of a larger series, which will reportedly debut this week.
At the end of the first ad, a young woman with a neck brace reassured future subscribers of the Luck Health Plan.
“You’ll be OK, probably,” she said.
Watch the video below:
h/t Huffington Post